THE TARGET: A BOLD AND RELENTLESS 2022
We already have broad insights into the future of housing. That future, although already here and unnoticed by some, will become more apparent in the coming years and decades. New technologies, novel designs, innovative materials, and advanced tools are going to feature prominently in the housing of the future. But one word that will connect all these new attributes is “liveability.” It was presumed that homes were developed to be liveable, but contemporary events have shown that this is not always the case. Some of the challenges of the 21st century include rapid urbanization, over-crowded spaces, pollution, energy deficiency, and inadequate supply of liveable and affordable housing. While these are offshoots of the last century, new solutions are required to address them. The possibilities for this include new architectural designs and housing production processes that can significantly reduce overall financial cost, time and resource utilisation. The homes of the future would have to be resilient, capable of adapting to exigent natural and man-made events, such as climate, financial and public health crises, while also protecting the cultural identity of communities. Assets should be able to withstand a variety of unpredictable stress and be supple enough to adapt to the changing patterns of working and living throughout their full lifecycle. Our view of the housing of the future is not just about predicting trends, forecasting that architecture will become more flexible, integrate technology, and incorporate efficient and sustainable living into lifestyles. It is also an acknowledgment of the fact that these changes are inevitable, and so must be delivered.
CHIEF EXECUTIVE OFFICER
EMPHASIS ON OUR PERSPECTIVE
The Covid-19 pandemic has severely disrupted global consumption, forcing (and permitting) people to unlearn old habits and adopt new ones. A study on habit formation suggests that the average time for a new habit to form is 66 days, with a minimum of 21 days. As of writing this article, the COVID-19 preventive measures have begun a new way of life and have already lasted long enough in many countries to significantly change habits and goals that had been the foundation of individual lifestyles.
Organizations and individuals seeking to emerge from the crisis in a stronger position must develop a systematic understanding of changing habits. For many people, that will require a new process for detecting and assessing shifts. The first step is to map the potential ramifications of what a better normal might look like, and setting goals to achieving them.
Our recommendations for worthwhile goals are briefly discussed below.
Business experts make the case that purpose is a key to exceptional performance. Some psychologists describe it as the pathway to greater well-being, while medical practitioners have even found that people with purpose in their lives are less prone to disease.
Purpose is increasingly being promoted as the route to navigating the complex, volatile, world we face today, where strategy is ever changing and certain decisions that were seen to be impeccable turning out bad results.
2021 carried an immense opportunity to delve within and align with what really matters – caring for both our personal wellbeing and the world around us, as this has become non-negotiable. 2022 is the year we embrace our ability to make the most noteworthy purpose for our lives, as individuals or corporate entities.
In a world that continually suggests us to stay online, get wealthier, and faster in all our endeavors, we are unhappier than ever. Statistics show that the world is getting better in terms of poverty, literacy, safety, health, and freedom, and modern technology continues to provide us with an unparalleled standard of comfort.
However, the biggest issue lies in the effect of our growth-driven society on our psychology. Though life’s comfort has reached unparalleled heights, many feel empty and demotivated. The key lessons we most likely have learned over the past 24 months boils down to the basics: live healthy for yourself and your loved ones.
The power of simplicity comes with tremendous benefits that can no longer be overlooked. It is inspiring new mindsets, habits, and lifestyles that are gaining ground and respect even in today’s modern world. Living simple teaches us to be resourceful, live greener, make thoughtful decisions, contribute to our community, and take care of our planet because our collective future depends on it.
It is a clinical and logical truth that life without key relationships is not only unhealthy but also potentially dangerous. Strong relationships are the backbone of a good life and business. Although the future is unpredictable, one thing is certain: The future of businesses will be defined by collaborations and partnerships.
We must stay laser-focused on building concrete partnerships in a time when having solidarity and support have become something of existential importance for community and for sustainable economic progress. Progress and breakthroughs cannot be achieved in isolation, as such, working collaboratively to create opportunities will serve as the needed energy to fuel creativity, growth and innovation in the new year.
PROTECT THE ENVIRONMENT
In 2021, the word ‘sustainability’ was searched at record highs on popular search engines.
Sustainability is undoubtedly influencing the progression of our civilisation. It is the next frontier for brands as it now serves as a vital component of clients’ motivation on what to invest in, where to invest, what is consumed and how we use products. No brand that wishes to remain in business can ignore this new paradigm.
All brands have an urgent mission to propose, introduce and deepen approaches that deliver a sustainable future. We must take bold initiatives and the next big steps in 2022 is to evolve towards a circular economy and make net-zero achievable as early as necessary.