BUILt TO LAST

CEO’S MESSAGE

Every year typically has a few defining moments, but the last nine months of the year 2020 has contained so many world-changing, paradigm-shifting developments that many still struggle to come to terms with. The year has tested how we work together to address critical challenges at home and as a nation. As Nigeria marks this huge milestone, it is important for us to reflect on the past, but more importantly, to focus on the future – to build a Nigeria that will last.

The construction industry occupies a focal position in a nation’s economy, an essential contribution to the process of development. As a business, we continuously work towards impacting on the entire system, changing the landscape to reflect a better future for Nigeria. In the last three years, Bilaad Realty’s strong value system has been the foundation of our success. From our earliest beginnings, we have remained committed to working in line with our enduring core principles, collaborating to reliably deliver high quality value-driven project planning and execution, carrying out works with technical excellence, innovation capacity and leading sustainability standards.

As we commemorate our 3rd Anniversary, we reaffirm our unwavering commitment to these ideals. We recognize the incredibly talented staff that has contributed to our numerous accomplishments and sustained leadership in Nigeria’s real estate sector. We also recognize the partners to our success – our subcontractors, communities and of course, our customers, who have continued to trust in Bilaad Realty and rely on us as a partner to their success, as we continue to stay committed to the principles that have brought us this far.

Happy 60th Independence celebration Nigeria and Congratulations to us at Bilaad.

 

WITH EMPHASIS ON OUR PERSPECTIVE

In this era of the new normal, we are hit from all sides with lopsided perspectives that urge us to hold nothing sacred, to fight chaos with chaos, to battle a crazy world with total, unfettered craziness. The real question is, what is the proper response to change? We certainly need new and improved business practices and organizational forms, but in a turbulent era like ours, attention to timeless fundamentals is even more important than it is in stable times.

“Having a great idea or being a charismatic visionary leader is “time telling”; building an entity that can prosper far beyond the tenure of any single leader and through multiple life cycles is “clock building.”” (Built to last).

As we celebrate Nigeria at 60 and our 3rd year as Bilaad, there is still a lot to be done, and history left to be made. Our primary accomplishment is not the implementation of a great idea, the expression of a charismatic personality, or the accumulation of wealth. It is the resilience of the nation itself and what it stands for, and we must continue to seek alternative revenue forces outside crude oil by participating in activities that foster growth and capacity building through collaborations and partnerships.

 

It may be perceived that one of the biggest factors that have contributed thus far to us as a nation is the ability to leverage collaborations such as public-private partnerships, NGO support initiatives, development partner involvement, in our day to day activities whilst working to achieve set goals and objectives. The ultimate desire of every nation is to first create a stilt reputation on which they would be built. With patriotism, honesty and commitment, we can collectively change the narrative of Nigeria, gradually touching the various facets in providing sustainable lifestyles.

The future holds many new and exciting developments. At Bilaad Realty, we pick the values that drive towards Nigeria’s improvement and greatness as we adapt them to our day to day activities in achieving sustainable real estate solutions. We will continue to build from our past, while also keeping a keen eye on industry developments, optimizing our tools, systems and methodologies, in line with relevant new technologies to ensure we reach our fullest potential in meeting the progressing needs of the nation we serve.

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  1. We are watching over your progress for a possible business synergy. Please keep on the good work, you are a destination for a near future.

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